If you run a business, or own a brand, or have anything to sell, then you know how important it is to have an online presence, especially after the pandemic hit.
Now, having an online presence is the bare first step; anyone with an internet connection can create a social media profile, even a website.
Promoting your stuff to build a following and reach customers is a different job, and it can be daunting. That’s where digital marketing comes in!
As a digital marketing agency, we’ve built and successfully executed digital marketing plans that have helped our clients grow new businesses into profitable companies that have changed lives.
In this article we’re going to list the digital marketing strategies that have helped our clients boost brand awareness and become more popular in their niches.
When it comes to businesses, blogging is all about publishing content that is relevant to potential customers in your niche. A successful blogging strategy requires you to write medium to long blog posts about topics that help your customers find answers about the products or services that you sell.
When you write content to help and entertain your audience, and you optimize it with the keywords people use when looking for the type of products and services you sell, you can attract organic traffic from search engines like Google and get more people know about your business.
Video content is the most engaging type of content and it is an excellent format you can use to showcase your products and the things you do in your business.
Also, video content is free to upload, is easy to distribute across all online platforms, and is easy for everyone to share.
An engaging and entertaining marketing video can even go viral, which can boost your brand’s popularity really fast.
Email marketing is all about sending promotional emails to people that join your email list, and it gives you the advantage of reaching out to people right in their email inboxes at the most convenient time of the day for them.
With email marketing you can even set up campaigns to give rewards to subscribers that refer you new email subscribers, exposing your brand to more people.
Social Media Marketing
Social media platforms are full of niche communities built by active users discussing their favorite products, which means you are more than likely to find your perfect customers there.
Because people spend most of their online time on social media, you can engage users simply by posting entertaining updates that people would like to share throughout the day.
You can also boost brand loyalty by engaging directly with potential customers on social media by replying to their comments, running contests, and more.
Search Engine Optimization
Search engine optimization will help you optimize all your content and marketing channels with the right keywords to make your brand more visible online.
By using the keywords used by customers that research products before making a purchase to optimize your site, your social media channels, your ads, and other assets, you’ll be able to funnel more buyer traffic to placements such as blog posts that link to your sales pages.
By creating a digital marketing plan that integrates all these strategies you’ll be able to boost brand awareness and build an online business that is profitable for the long term. Click Here to contact us and Get Started!